So when I was using Wikipedia to look up Cee-lo (the musician, after the release of his awesome new video: http://www.youtube.com/watch?v=CAV0XrbEwNc ), I instead found links to the Cee-lo game, a classic Chinese dice game:

http://en.wikipedia.org/wiki/Cee-lo

Interesting. I was looking all over the place for the rules (in Japanese, even) for the old Japanese/Yakuza dice gambling game “Shigoroku”. And there it is.